Sometimes service people make things harder than they have to be.Take web marketing for example. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in exactly what you offer and provide it in a remarkable way that differentiates you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blogs, know that we recommend video as the best strategy to achieve your marketing objectives.Delivering a memorable, distinguished message highlighting the emotional worth of your brand. Follow the trends, and you know Video is spreading across the Web like wildfire.The issue is much of it is boring, uninteresting, and pre-packaged.
Great Video Starts with Words
The very best location to begin is at the beginning, and everything starts with WORDS. We do not reside in the Golden era of Articulation. The communication period generated by the Web and its social networks trend has created a Tower of Babble. The eloquence, clarity and emotional effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or pertinent.
If you cannot articulate your message in some meaningful way then you're in trouble from the 'start.' You may think this is old-fashioned, however words DO have meaning. The blurring and confusion of exactly what makes marketing and sales different has actually caused a generation of company owner and executives who can not produce or deliver a carefully crafted statement of who they are, exactly what they do, and why customers need to care.
You're Looking at the Incorrect Info
There are unlimited posts, piles of analytical analysis, and countless essays and white documents on how business must use the Web to its benefit. The majority of service composing concentrates on high profile significant corporations as the source of proficiency and smart company method. The problem is most of these industries are badly run and artistically and intellectually insolvent. Many are operating on previous successes from a bygone era and customer inertia. In the end, industry is about power and cash, not know-how and innovation. Are there exceptions, naturally, however the bottom-line here is that you need to look more carefully at exactly what actually works and why that is unless you have endless stacks of cash readily available to bury your competitors and flood the airwaves with endless repeated drivel that permeates into audiences' consciousness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video method that combines the power of sight and sound to deliver a meaningful, unforgettable message based upon the power of words.
The strategy has its origins with movement designers who took famous movie monologues and animated the words of the script to provide visual focus. It's a simple idea, but tricky to carry out, when succeeded, it's an effective approach for providing a marketing message. It's a strategy that will access both the spoken and visual memory centers of your audience's brains and produce the brand recognition that is the goal of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography permeates the awareness since the dynamically presented spoken and composed words function as mnemonic gadgets enhancing each other. The visuals alone will not offset any deficit in the script. Your words develop a language structure that defines your brand; it develops the context within which you can communicate with your audience, and it allows you to take ownership of those words thereby restricting your competitions' ability to feed off your marketing efforts. In other words, words have significance, words can move you, move you to action, and isn't that exactly what marketing is everything about?